RCI TED meets for stronger marketing plan

On February 1, the Tertiary Education Division (TED) teaching and non-teaching staff of Roosevelt College, Inc., (RCI) gathered to plan for ways to better market itself. TED and Graduate School Dean, Dr. Aldrin Darilag, led the marketing strategy planning of the TED capitalizing on three programs–Business, Education, and Information Technology.

“Language and the arts never go out of fashion,” asserted Ringwald Rommel P. Sarmiento II, Chair of the Institute of Liberal Arts. He recommended that short-term or associate courses be offered at RCI that could meet the demands of the business process outsourcing (BPO) industry, where many highly favored jobs are generated in the market today. The job skills in demand at BPOs are communication (business and conversational), training, foreign languages, creative writing and editing, and soft skills. Training for these competencies is to be delivered by experts in the field at RCI.

Meanwhile, Institute of Computer Studies Chair Angelito Lerit emphasized the need to come up with programs that address the digital-knowledge requirements of companies. He highlighted the good-quality education RCI delivers with the help of its experienced faculty and the continuous modernization of its IT facilities. Lerit is bent on exploring possible tie-ups with TESDA, implementing ladderized courses, and using open-source data application training programs to bring technology knowledge closer to RCI and its stakeholders.

Jenelyn L. Canapi, Institute of Business Administration and Center for Teacher Education Chair, suggested the formulation of short-term, technical-vocational programs such as classic bartending, travel and tours management, food and beverage management, baking, housekeeping, and front-desk operations. RCI can already offer these programs given that it has existing facilities and laboratories that are used by its Hotel and Restaurant Management students.

Elsa C. Tuazon, guidance counselor and part-time faculty of the Institute of Liberal Arts who is also an alumna of RCI, proposed a paradigm shift in marketing techniques and strategies by involving the RCI alumni association and the entire academic community, industry partners, parent-teacher associations, and agencies like the

Other suggestions from the TED staff to broaden marketing efforts included joining inter-school competitions in academics and sports; becoming involved in advocacies for better health, conserving the environment, protecting rights; and helping communities improve disaster-response systems, livelihood programs, early child development programs for at-risk children, and the like.

Members of the group added that TED could foster linkages with placement practitioners, industry, and other entities like JOBs180.com; partner with NGOs and government officials; and participate in sociocultural activities of the municipalities where RCI schools are situated. These activities would help make RCI’s target clientele realize that the school, as a member of the FEU group of schools, is evolving to ensure that it continues to improve its delivery of high-quality education relevant to its students and to the community.